Branding to match your brand
We build identities that don’t just look good, they feel coherent.
At Audax we help companies define their purpose, voice and visual system to stand out in any digital or physical environment.
Strategy before aesthetics
A strong brand starts with understanding its why.
We define purpose, positioning, tone of voice and strategic pillars before designing.
Every visual decision starts from a clear conceptual base: knowing who you are, who you speak to and why you should be chosen.
Coherent and vivid visual identity
We create visual systems adaptable to any environment: physical, digital or audiovisual.
From logo and typography to iconography, color and photographic style. Everything under the same visual language that evolves without losing coherence.
We think of each identity to work equally well on a web, app or SaaS platform.
Each decision is translated into components and patterns ready to scale in design and development.
Branded guides that are used, not kept
We turn your identity into a living system: clear, documented and easy to maintain.No eternal manuals that nobody opens. We create brandboards and interactive guides that your team can consult, update and apply without friction.
Your brand is not only understood, it’s implemented right from day one. Ditch those forgotten PDFs now: upgrade to systems that make life easier for those who work with your brand.
Brands that generate real value
A good brand not only stands out, it influences how you are perceived and how much people trust you.
We measure your impact on recognition, consistency and digital conversion.
In this way we demonstrate that branding is not an aesthetic expense, but a tool for growth and positioning.
What can you expect from our
Branding service ?
Brand strategy
Purpose, values, positioning and tone of voice. The foundation that guides all creative and communication decisions.
Voice and brand narrative
We define how your brand sounds: tone, key messages and communication style. Because design is also heard.
Complete visual identity
Logo, typography, palette, iconography, photographic and compositional style. A flexible and coherent visual system.
Real applications
From the web to corporate materials, we design how your identity is displayed. Visual and verbal always go hand in hand.
Brandboard and interactive guides
All the identity organized in a living document. Updatable, navigable and easy to use by any computer.
Accompaniment and evolution
The brand does not end with delivery. We help you keep it alive and adapt it to new stages, products or markets.
Do you want us to help you?
Discover how companies like yours have solved problems and achieved their goals. No matter the size of the challenge, we are ready to help you move forward with visible and measurable results.
This is how we do it
First contact
We start with a meeting to understand your business first hand, identify needs and define expectations. We focused on getting to know the stakeholders, their vision and the challenges of the project to lay the groundwork and start with everything as clear as possible.
- Initial Kick Off with the client
- Meetings with stakeholders
- Implementation of the methodology
- Assigning the best team for your project
- Definition of milestones of this phase
We conducted an exhaustive investigation
“We become specialists in your industry” To make informed strategic decisions, we analyze the market, competition and user behavior. We evaluate qualitative and quantitative data to get the broadest possible view of your industry.
- UX and competitive benchmarking
- UX mapping and best practices of the current platform
- User surveys
- User interviews
- User testing
We define the requirements
Once all the context has been gathered, we transform the information into structured deliverables that allow us to clearly and precisely visualize the key aspects of the digital product to be built.
- Insights from research
- Buyer persona, User personas and roles
- Navigation elements and sitemap
- User stories and MOSCOW
- User Flows
Presentation of the report and conclusions
We deliver a detailed report of the conclusions, insights and actionable recommendations. Our goal is that the team has all the necessary information to make strategic decisions prior to development, and of course, so that we are all aligned on what is going to be built.
- Final presentation with customer
- Submission of all deliverables and documentation
- Next steps and actions in the project
- Roadmap of upcoming milestones
A Project Manager always at your disposal
From day one, you will have a Project Manager who will guide you through every step of the process. He/she will make sure to keep you informed of where the project is at, how it is evolving and if there are any setbacks (which we will try to avoid or solve in the best possible way 😉).
- Team management and coordination
- Communication of project status
- Strategic advisor
- Resolution of doubts and problems
- Management of agreed resources
Think of the value you bring to by having a full UX team at your disposal...
📦 What exactly does a branding project include?
It includes much more than a logo. At Audax we work on the identity from the strategy: purpose, positioning, naming, tone of voice, brand architecture, visual system and digital application. The goal is that the brand works equally well in a dossier, a website or an app.
🔄 What is the difference between branding and rebranding?
Branding starts from scratch, rebranding starts from an existing base that needs to evolve. In both cases we analyze the current perception and define where the brand should go to align with your business objectives.
⚙️ What is your work process like?
We divide each project into three phases: strategy, design and delivery. First we understand the business and its context; then, we build the identity; and finally, we make the final deliverable in a brandboard which is a vertical visual document that is presented in scroll with each of the phases. Once validated, a pdf of style guides is generated for you to have it always at hand.
⏳ How long does a complete branding project take?
It depends on the scope, in more complex projects, such as business groups or brands with multiple divisions, it may be extended a little more.
💰 How much does branding with Audax cost?
Each project is different. We value it according to the scope, the number of applications, type of digital or physical support, number of hours… We always work with a limited and personalized budget, as well as broken down by phases.
What do I receive at the end of the project?
Depending on the agreed budget, we generally deliver brandboard, brand manual, typographies, color palettes, logos…
Does it include a brandbook or manual?
Yes, always. It is the guide that ensures that the brand is used correctly both internally and by third parties.
📱 Is branding also intended for web and networks?
Yes, each identity is designed taking into account its digital use: readability on screens, contrast, adaptation to vertical format and coherence with UX/UI. We do not design brands that only work on paper.
Do you offer post-launch accompaniment?
Yes. Many clients continue with us for digital implementation, campaign management or brand evolution into new products.
🔗 Can you coordinate with other suppliers in the future?
Of course. We usually work with printers, production companies, 3D studios or client’s in-house teams.
🏢 Do you work with startups or only with large companies?
With both. We adapt to the moment of each brand: from startups that need a solid identity to launch, to corporate groups looking for consistency between divisions.
🌍 Can we work remotely?
Yes, most of our projects are managed online. We combine face-to-face meetings when necessary with very agile remote sessions.
🧩 Do you accept collaborations with other agencies or studios?
Yes, as long as there is a shared vision. We collaborate with communication, development or marketing agencies when the project requires it.
©️ Does the final mark belong to me 100%?
Yes, once the project is completed and payment is made, the intellectual property passes to the client. Audax does not retain rights of use.
✏️ How many rounds of changes does the project include?
We normally include two rounds of review per phase (strategy and design). If further changes or new needs arise, they are assessed as scope extension, always with transparency and prior agreement.
📈 Can we expand the project further?
Yes, many clients start with the base branding and, once launched, expand with web, packaging, templates or digital content. The whole system is designed to be able to grow in a coherent way.
⚖️ Do you manage the legal registration of the trademark?
We can guide you through the process and connect you with professionals specialized in trademark and intellectual property registration. We do not directly manage the legal procedures, but we leave everything ready for the registration to be fast and safe.
🏷️ Does it include the naming or creation of the brand name?
No. At Audax we do not develop the naming for legal and trademark registration reasons. The creation of a name involves specific legal processes of verification and protection, which must be done with intellectual property specialists. However, we do advise on the choice or validation of the existing name to ensure that it fits with the defined strategy and positioning.
💡 Do you offer workshops to define the brand?
Yes, we conduct optional workshops to work with your team on the strategic basis of the brand: purpose, values, tone and positioning. These workshops are not included in the branding budget as they are very personalized, but they can be added as a previous phase to define the direction of the project and accelerate the creative process.
