Marketing, social media and communication audit
We analyze your brand communication comprehensively to identify opportunities, align messages and transform your content into actions with impact and results.
Does your communication respond to a strategy?
Each channel is part of the same ecosystem. If they are not aligned, messages are dispersed and your communication loses strength.
This audit reviews all your communication to detect inconsistencies, redefine your approach and help you create a content system that works for your brand.
This audit is for you if...
- You communicate on several channels, but without a central strategy that unifies them.
- You have a lot of content, but little clarity about what works and why.
- You want to professionalize your marketing strategy and get measurable results.
- You feel that your communication is scattered or contradicts your positioning.
- You need to redefine your strategy before scaling up, investing in paid or launching new lines.
We help you to organize your communication and lay the foundations of a solid, coherent strategy aligned with your brand.
A comprehensive strategic vision
You will get a global vision of your communication, with an in-depth diagnosis and a strategic action plan to improve your messages, your content and the use of each channel.
And if you want ongoing support afterwards, at Audax we can accompany you with a monthly strategy and content service to ensure that everything is implemented well, without losing pace or direction.
This is how we do it
First contact
We start with a meeting where we dive into your business to understand it first hand, identify needs and define expectations.
We focused on getting to know the stakeholders, their vision and the challenges of the project to lay the groundwork and start with everything as clear as possible.
- Initial Kick Off with the client
- Meetings with stakeholders
- Implementation of the methodology
- Assigning the best team for your project
- Definition of milestones of this phase
Communication ecosystem analysis
How you speak, where you speak and to whom you speak.
We evaluate all channels and touch points to have a 360º vision.
- Review of active channels: web, blog, newsletter, networks, downloadable resources.
- Evaluation of the coherence and narrative between channels.
- Identification of gaps and redundancies in the strategy.
Competitor Benchmark
Understand your market to find your own space.
We analyze in depth how your direct and indirect competitors communicate: what messages they use, what tone they adopt, in which channels they are present and how they structure their content strategy.
This allows us to identify clear differentiation opportunities and avoid positioning you as “just one more”.
- Identification of relevant competitors in the sector.
- Analysis of your value proposition and key messages.
- Review of active channels (web, networks, newsletter, blog).
- Evaluation of the tone, style and narrative they use.
- Detection of strengths, weaknesses and opportunities.
Content and channel strategy
We help you define how you should communicate and what content you need to achieve your objectives.
- Definition of strategic content pillars.
- Selection of priority formats and channels.
- Content plan
- Frequency, target and measurement recommendations.
Presentation of the report and conclusions
Everything clear, structured and ready to implement.We close the audit with a complete presentation in which we explain every finding, insight and recommendation.
We want you to understand not only what to do, but why to do it and how it will impact your brand.
- Presentation of key learning and opportunities
- Resolution of doubts and clarification of next steps
- Submission of all deliverables and documentation
A Project Manager always at your disposal
From day one, you will have a Project Manager who will guide you through every step of the process. He/she will make sure to keep you informed of where the project is at, how it is evolving and if there are any setbacks (which we will try to avoid or solve in the best possible way 😉).
- Team management and coordination
- Communication of project status
- Strategic advisor
- Resolution of doubts and problems
- Management of agreed resources
Do you want us to help you?
Discover how companies like yours have solved problems and achieved their goals. No matter the size of the challenge, we are ready to help you move forward with visible and measurable results.
Think of the value you bring to by having a full UX team at your disposal...
📋 What exactly does the social media and communication audit include?
First, we will meet with you to get to know your business in greater depth, as well as your communication and marketing needs. Then we will analyze quantitative metrics (reach, impressions, engagement, growth) + qualitative met rics (content quality, tone, consistency), both internally and externally.
Once we have analyzed your competitors, we will delve into your buyer persona and your brand’ s value proposition. This way, we will have all the research phase ready to start the definition phase.
In the last phase, we will initiate the action plan by working on a definition of objectives, a content design and a proposal of actions for each of the communication channels.
⏳ How long does the brand audit and research phase take?
It depends on the size of the project, but it usually takes 4-6 weeks to collect data, analyze competitors, define the value proposition and guide the strategy.
🏢 Do you work with companies of any sector or size?
Yes, we work with SMEs, startups, corporations, agencies or technology companies, B2B or B2C. We adapt the strategy according to the context of each client.
🌟 What sets Audax apart from other content marketing agencies?
We don’t work as a simple agency, we integrate into your team as one more. Our deep focus on research and knowledge of the client before we create; the personalization of message and tone; the integration of strategy + design + content + communication; and a commitment to real results and metrics, makes us a member of the team, not just an ally.
🎯 How do we measure the success or results of the work performed?
In the audit we set SMART objectives (specific, measurable, achievable, relevant and timed), and use, through measurement tools, key metrics such as community growth, interaction, conversions from content, reach, click-through rate, etc. to track performance on an annual basis. We also review month-to-month evolution.
