Differences between qualitative and quantitative research in UX design
Research is a fundamental part of UX desig UX design, because it helps us to better understand users and make informed decisions. But beware: not all research is the same. There are different approaches and one of the most common (and eternal) debates is that of research. qualitative vs. quantitative. Each has its strengths, limitations […]
How Agile improves team performance in digital product design
The Agile methodology has established itself as a key tool that transforms the way digital product design teams work. In this blog we explore the most salient benefits of Agile, providing examples that illustrate its impact on team performance. Dynamic collaboration Constant collaboration between team members is one of the pillars of Agile. Cross-functional teams, […]
Stop Investing Blindly: Validate the UX and Usability of Your Digital Product
Launching a digital product from scratch is a rollercoaster. You spend months (or even years) developing something you believe in 100%, but then the moment of truth arrives and… What if users don’t use it the way you expected? Or if investors still aren’t convinced? If you’re starting your startup, you’re probably familiar with some […]
How to Make Your Website Accessible for All Users
In today’s digital environment, web accessibility has become a fundamental pillar in creating inclusive websites and applications. Ensuring that everyone, regardless of physical or cognitive abilities, can interact with your platform without barriers is not only an ethical responsibility—it also provides a competitive advantage by improving user experience. What Is Web Accessibility? Web accessibility refers […]
How UX Design Influences Purchase Decisions
UX design is not only about improving the usability and accessibility of a digital product—it also plays a crucial role in influencing purchase decisions. By leveraging psychological principles, design can shape how users perceive and act on an offer, subtly and effectively guiding them toward conversion. The Psychology of Purchase Decisions: What Factors Influence Them? […]
Audits: A Solid Foundation for Building a Digital Product
Before embarking on the construction of a digital product, it is essential to carry out a research and usability audit. These audits provide a deep understanding of the product, which facilitates resource optimization and ensures that the design is built on a solid foundation. At Audax Studio, this methodology is fundamental. What does a good […]
What is Adaptive Design and Why Does Your Website Need It?
With the continuous growth of mobile devices, web design has radically changed. It’s no longer enough to have a website that works well on a desktop; now it’s essential for your website to look and function flawlessly on any device—whether it’s a mobile phone, tablet, or desktop screen. This is where adaptive design or responsive […]
Webflow vs Framer: Which One Fits Your Project Best?
In the world of web development, NoCode tools have gained significant popularity due to their ability to allow users to build complete websites without writing any code. And most importantly, without needing to be a trained developer! Among the top choices are Webflow and Framer. Both tools offer amazing features, but which one is better […]
Are virtual and augmented reality the future of the web?
Imagine a world where websites are no longer confined to the screen of your computer or smartphone, but unfold around you, surrounding you in a 3D space you can touch, feel, and explore. A world where, instead of clicking on links and buttons, you walk through them, interacting with virtual elements as if they were […]
How to Generate Infinite Mockups with Artificial Intelligence
In graphic design, the ability to create stunning and realistic mockups is essential to showcase how a project will look once finished—whether it’s a billboard, book cover, or product packaging. Traditionally, creating mockups was a manual process requiring time, skill, and resources. But with the arrival of artificial intelligence, graphic designers can now generate endless […]
