Web Accessibility: Where UX and SEO Embrace Inclusion
Web Accessibility: More Than a Requirement, a Responsibility Today, we face an accessibility challenge: many websites are still not designed to be accessible to everyone, which excludes people with functional diversity or any kind of difficulty. Imagine a visually impaired user trying to navigate a website that doesn’t use proper contrast or fails to offer […]
Design System from Scratch in Figma: A Practical Guide
Creating a Design System can seem like an overwhelming task, especially if it is your first time doing it. That’s why, in this guide, we will explain how to create a Design System in Figma, one of the most popular and powerful design tools. What is a Design System? A Design System is a set […]
How UX and SEO Work Together: The Key to Digital Success
When we want to boost our company’s growth in the digital world, we often find ourselves at a crossroads: improving our website’s user experience (UX) or focusing on optimizing its search engine ranking (SEO). Many people believe UX and SEO are in conflict, but that is not the case. This misconception can lead to design […]
What is a UX team like? Discover who will work on your project
When you sign up for a service, such as home Internet, you want to know all the details before signing the contract: the speed, the commitment period, whether the router is included in the installation price… So it makes sense that before hiring a UX team, you want to know who will be working on […]
CYE Energía: Design at the Service of the Value Proposition
There are industries that are not very competitive, others that are competitive, and some that are extremely competitive. But beyond that, there are also industries that generally inspire trust, and others that do not at all, like the energy sector. When working on a project in this industry, in addition to the usual challenges, there […]
DelaDosalaDoce: A Visual Identity That Connects with the Target Audience
If you’ve ever searched for a communion or ceremony dress, you probably understand how challenging it can be to find the perfect outfit—one that you love, that the godmother approves of, and most importantly, that the child at the center of such a special day feels comfortable in. In an increasingly digital world, having a […]
Mapping Success: User Stories in UX Design
User stories are like treasure maps—they guide designers in identifying the most relevant features and functionalities for users. Each map, or rather each user story, provides clues about what users need and why they value it. By following this map, the team focuses on high-value areas, ensuring the success of the digital product. What Are […]
Decoding Emotions: The Power of Empathy Maps
Can you imagine having a tool that helps you better empathize with your family, partner, or friends? A tool that gives you insights into their actions and words, helping you understand how they truly feel and what they think. Well, in UX, such a tool exists—it’s called the Empathy Map. When designing a digital product, […]
MoSCoW Method: The ABC’s of Strategic Prioritization in Projects
Have you ever heard of the MoSCoW Method? In this article, we will explain what this tool is and how it helps us in our daily work. To do so, let’s start by discussing one of our most recent projects: an online yoga platform. The reason they approached Audax was that, for months, the team […]
Speed Matters: UX and SEO in the Race
In a digital world where every second counts, a slow website can test users’ patience and be your worst enemy in search rankings. Imagine losing potential customers simply because your page takes a few extra seconds to load. This delay not only affects the perception of your brand but also decreases your online visibility, as […]
